You know what is so great about Apple products? It's like fashion. Each year you have a new season that is filled with a new concept. The fashion industry comes out with a new color or a new silhouette and Apple comes out with a new technology and new design. There is something cool and functional to look forward to after each conference. I admit that I am part geek, and to me geek is sexy, so this technology stuff has me totally excited. I get the exact high someone who is into shopping gets. I love to hear about all new technologies and learn what they can do, then I cannot wait to hear about the comparisons and find out which is best. Right now the new craze is the iPhone (iPhone 3gS is out next week) and it is being compared to Blackberry (The new Storm came out quietly-note the look-a-like website), although Palm has come out with a new product (Friday) that is trying to compete with both. Remember Palm, oh the days of the stylus! That was like sooo the rage.
Listening to the WWDC conference in podcast, I envisioned the climate in the room to be equivalent to a Georgio Armani trunk show at the merchandise mart. All of the buyers huddled in a swank workroom ooohing and ahhing at the latest cuts, colors and stitching that the Armani moguls waived in front of them while explaining that each new "Real Housewife" would be clawing at the runway to be the first to don the wares. And like Armani, apple pays attention to detail with a legendary intensity from the visual aesthetics to the key elements of the user experience. An Armani dress shows no indifference in its made to measure quality and flawlessly clean lines. The consistent high level of perfection in Apple products leaves room for the buyer to feel good with the product. All of the products are an EXPERIENCE. Not just a thing. Even taking a trip to the store is like going out to dinner.
Apple is taking risks in pushing extreme technology by combining tactile with data. We can play instruments like a flute on the iPhone and lets not forget the breathalyzer where you can test your alcohol level before you drive. What? My mind just can't go there yet. Apple is expanding quickly and Doctors have even raised an eyebrow with applications that can give them instant patient records (can anyone say, goodbye file cabinets?). With technology such as this, it is not surprising if our next move is quite Trekkian. I cannot wait to get my hands on the new Macbook. Aparently there is no more clicker button and the track pad is made of glass. Yahoo! Oh no, they have nothing to do with this.
Sincerely, why anyone would want to stay PC other than for the price, is beyond me. PC's are just no fun to me anymore and believe me I was a Microsoft disciple. It's no wonder they are dropping their prices the way a stripper drops her dress, they're a cheap rendition of their fore fathers, and cheap is as cheap does. Listen to that hard drive whine. Yes, Microsoft is working on it's platform but you can put a nice dress on a call girl, but she is still a whore. They just haven't Wowed anyone in a very long time. They have become the Walmart of the computing industry. They are going to have to speed up the design of this Midori system and make sure it is flawless, before they will be able to out design Apple. I have to say Microsoft has kept a foothold in the business world, but for one reason, we all grew up using it. It's like ripping Manolo's off of Sarah Jessica Parker and replacing them with Louboutin's, yes he created the sex in sexy shoe but some of us have grown up and moved on to the sleaker more functional and equally sexy. The business world just can't accept change. Try out the MAC, join the fun.
Go to an Apple store. Talk to a MAC Genius! Yes, I tend to get a little looney when it comes to things I am passionate about. But, it is no different than a clothes horse who has a closet full of skinny jeans and silk shifts. It's just a different animal. After all, I am a stockholder who is putting her money where her wireless keyboard is. Wink.
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